Wakefield Candle Co. is an independent business in Wakefield, Quebec. They make handmade candles in small batches using eco-friendly 100% soy-based materials. They pride themselves and prioritize community and our environment.
To attract new customers and enter new markets, Wakefield Candle Co. needed to improve their brand aesthetic. Despite having a clear vision of who they are, our client needed help executing. They aimed for an innovative design, combining a retro feel with Anderson Design Group's illustrative style. To bring this vision to life, we had to strike a balance and roll up our artistic sleeves.
Our first step was designing packaging labels that blended retro and illustration styles. We then focused on improving their overall brand identity with new typography and colour schemes. After perfecting the packaging, we created a powerful e-commerce website that allows them to sell in markets, stores, and now online.
After revamping their identity, packaging, and e-commerce website, they've seen a 300% increase in revenue. They are now available in new local shops and have broken into new markets. The rebrand has had a big impact, and website sales are growing.