Ambiance Botanique is an independent business dedicated to creating handcrafted self-care products that are both holistic and inclusive. Their goal is to provide customers with luxury while minimizing environmental impact.
Despite Ambiance Botanique's excellent products, they sensed a disconnection with their target audience. Recognizing the necessity to enter new markets and resonate with lifestyle-based consumers, they approached us to design and build their independent e-commerce platform. This move aimed to distance them from Etsy and strengthen their presence among competitors.
We made a user-friendly online store with easy navigation. In line with our updated brand direction, we enhanced the website's visuals to connect with lifestyle enthusiasts, showcasing products and company culture. Our goal was to capture the unique essence of each product, evoking emotions and feelings tied to both the products and the brand.