Saunders Farm is Canada's leading agritourism destination, centered around its FarmShop. All check-ins and purchases flow through this point, allowing the farm to generate revenue and foster a strong brand experience.
Saunders Farm aimed to enhance its shelf visibility and connect better with consumers. Recognizing missed opportunities, they sought a stronger presence for their FarmShop headquarters to boost take-home sales. Essentially, they wanted a distinctive sub-brand representing Saunders effectively—something easily noticeable. Our task was to create a flexible design system for their food packaging and retail experience.
In every marketing piece, we crafted a sense of treasure hunting for exclusive Saunders products through a fresh logo, colours, and type treatments. The pattern system of Saunders Farm makes all items easily recognizable, elevating storytelling and capturing visitor attention.
People love the new look and share photos on social media, attracting new customers. The Saunders FarmShop brand is growing and gaining recognition in Ottawa, with customers feeling they're getting something special for themselves or a special someone.