Plateau Electric Co. is an independent electrical company serving Gatineau and the Ottawa Valley. They came to us looking for some edge and personality to inject into their branding.
Plateau Electric sought a unique brand identity to attract more customers and increase revenue. They aimed to avoid the typical electrical branding and wanted to stand out by providing an extraordinary experience. Our challenge was to strike a balance, creating an identity that looks like an electrical company yet feels like streetwear you'd proudly wear outside of work hours.
We developed an edgy and inviting brand for Plateau Electric, complete with a logo and identity assets. To empower Plateau Electric to reach its target audience, we provided a brand guideline for them to independently navigate the digital space and other print collateral.