Jewels Cannabis Tarts, a cannabis brand affiliated with Indiva, was previously known as Gems, a US-based cannabis edibles brand. Jewels is a THC microdose product designed for individuals seeking a small dose for daily use.
In Canada, it's challenging for cannabis consumers to find a reliable THC microdose product. Many brands don't cater to those seeking a small daily dose. Navigating Canadian cannabis advertising rules is also a challenge for new brands. Indiva sought our assistance for Jewels to overcome these hurdles and enter the Canadian market.
Jewels has transformed to better serve discerning consumers like you. We revamped their image, ensuring these edible tarts meet Canadian market standards. With a redesigned logo and carefully crafted assets, we equipped Indiva with the tools for a successful launch in the Canadian market.
Thanks to the tools we provided, Indiva successfully launched into the market. The new logo significantly improved their packaging, making it visually appealing and positioning it for a successful worldwide debut. You can now find these products in various cannabis retailers and in the OCS today.