Bedrocan is a family founded cannabis company dedicated to producing standardized cannabis in diverse pharmaceutical formats to fulfill the requirements of drug developers.
Bedrocan's packaging required a redesign to overcome challenges in the cannabis industry, including negative perceptions and limited acceptance. Many cannabis packages lack appeal and sustainability, making it challenging to reach lifestyle, medical, or eco-friendly users. Finding solutions within Health Canada regulations is also tough. We refreshed Bedrocan's packaging, keeping in mind the need for a shift towards family values, sustainability, and ongoing employee commitment.
We designed a new eco-friendly, family-oriented packaging concept. It's fully recyclable, featuring duo-toned colours using vintage photos of the founders for each strain, adding a distinctive twist that looks good and tells a unique story. When paired with the Terracycle program, this concept is 100% recyclable.