BOLD LIP 420 Campaign

2022
Direction + Illustration

Challenge

In the busy world of cannabis marketing on social media, it's tough to stand out. BOLD LIP aimed to create a campaign that builds a community among cannabis consumers and captures attention in a saturated market. We wanted something bold yet inviting, encouraging users to freely share their experiences and discuss consumption, habits, and preferences openly.

Solution

We designed illustrations that encouraged people to share their 420 experiences using bold, relatable colours and images. Breaking down barriers, our campaign sparked conversations about cannabis consumption habits, partners, and preferences. We aimed to empower people, promote inclusivity, and challenge the stigma around cannabis use.

Results

We built a platform for their agency, creating a welcoming space for people to share their cannabis experiences and preferences comfortably. Some of these pieces are still on their blogs today.

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  • Identity
  • Illustration
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  • Brand Architecture
  • Package Design
  • Brand Identity
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  • Illustration
  • Messaging
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  • Brand Architecture
  • Package Design
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  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Guidelines
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  • Graphic Design
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  • Positioning
  • Naming
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  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
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  • Illustration
  • Social Media
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  • Direction
  • E-Commerce
  • Web Design
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  • Brand Messaging
  • Brand Refresh
  • Graphic Design
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  • E-Commerce
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  • Illustration
  • Package Design
  • Web Design & Development
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  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
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  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
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  • Environmental
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  • Direction
  • Merch & Apparel Design
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  • Illustration
  • Direction
  • Package Design
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  • Illustration
  • Merch & Apparel Design
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  • Brand Guidelines
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  • Web Design
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  • Brand Identity
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  • Print Collateral
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  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
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  • Identity
  • Illustration
  • Direction
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  • Brand Refresh
  • Package Design
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  • Branding
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  • Illustration
  • Direction
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  • Positioning
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  • Positioning
  • Naming
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  • Illustration
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  • Naming
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  • Messaging
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  • Labels
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  • E-Commerce
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  • Illustration
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  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
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  • Identity
  • Direction
  • Merch & Apparel Design
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  • Identity
  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
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  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Brand Guidelines
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  • Web Design
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  • Brand Identity
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  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
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  • Apparel & Merch Design
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  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Package Design
  • Illustration
  • Branding
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  • Illustration
  • Direction
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  • Naming
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  • Positioning
  • Naming
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  • Direction
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  • Illustration
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  • Labels
  • Direction
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  • Direction
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  • Brand Refresh
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  • E-Commerce
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  • Web Design & Development
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  • Graphic Design
  • Illustration
  • Direction
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  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
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  • Direction
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  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
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  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Brand Guidelines
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  • Web Design
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
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  • Direction
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  • Naming
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  • Messaging
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  • Illustration
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  • Direction
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  • Naming
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  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
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  • Identity
  • Direction
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  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
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  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Direction
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  • Brand Guidelines
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  • Web Design
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  • Brand Identity
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  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
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  • Identity
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Package Design
  • Illustration
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  • Naming
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  • Brand Guidelines
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  • Illustration
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  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
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  • Illustration
  • Social Media
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  • Direction
  • E-Commerce
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  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
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  • E-Commerce
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  • Web Design & Development
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
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  • Identity
  • Direction
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  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
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  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
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  • Identity
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Package Design
  • Illustration
  • Branding
  • Identity
  • Illustration
  • Direction
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  • Positioning
  • Naming
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  • Messaging
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  • Package Design
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  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Guidelines
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  • Illustration
  • Graphic Design
  • Direction
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  • Positioning
  • Naming
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  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
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  • Direction
  • E-Commerce
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  • Brand Messaging
  • Brand Refresh
  • Graphic Design
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  • E-Commerce
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  • Web Design & Development
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  • Graphic Design
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Digital Design
  • Identity
  • Direction
  • Merch & Apparel Design
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  • Identity
  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
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  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Brand Guidelines
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  • Web Design
  • Direction
  • Brand Identity
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  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
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  • Direction
  • Apparel & Merch Design
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  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Package Design
  • Illustration
  • Branding
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  • Illustration
  • Direction
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  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Guidelines
  • Brand Identity
  • Illustration
  • Graphic Design
  • Direction
  • Brand Architecture
  • Positioning
  • Naming
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  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
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  • Direction
  • E-Commerce
  • Web Design
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  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
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  • E-Commerce
  • Identity
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  • Package Design
  • Web Design & Development
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Digital Design
  • Identity
  • Direction
  • Merch & Apparel Design
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  • Identity
  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
  • Brand Refresh
  • Identity
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Package Design
  • Illustration
  • Branding
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  • Illustration
  • Direction
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  • Positioning
  • Naming
  • Illustration
  • Messaging
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  • Package Design
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  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Guidelines
  • Brand Identity
  • Illustration
  • Graphic Design
  • Direction
  • Brand Architecture
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  • Naming
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  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
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  • Direction
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  • Graphic Design
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  • Package Design
  • Web Design & Development
  • Direction
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  • Graphic Design
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Digital Design
  • Identity
  • Direction
  • Merch & Apparel Design
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  • Identity
  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
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  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
  • Brand Refresh
  • Identity
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Package Design
  • Illustration
  • Branding
  • Identity
  • Illustration
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Guidelines
  • Brand Identity
  • Illustration
  • Graphic Design
  • Direction
  • Brand Architecture
  • Positioning
  • Naming
  • Identity
  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
WHAT WE DID
  • Direction
  • E-Commerce
  • Web Design
  • Experience
  • Identity
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  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
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  • E-Commerce
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  • Illustration
  • Package Design
  • Web Design & Development
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Digital Design
  • Identity
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Art Direction
  • Lead Design
  • Brand Guidelines
  • Web Design
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
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  • Identity
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Package Design
  • Illustration
  • Branding
  • Identity
  • Illustration
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
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  • Illustration
  • Messaging
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Guidelines
  • Brand Identity
  • Illustration
  • Graphic Design
  • Direction
  • Brand Architecture
  • Positioning
  • Naming
  • Identity
  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
WHAT WE DID
  • Direction
  • E-Commerce
  • Web Design
  • Experience
  • Identity
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  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
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  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
  • Direction
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  • Graphic Design
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Digital Design
  • Identity
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Art Direction
  • Lead Design
  • Brand Guidelines
  • Web Design
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
  • Brand Refresh
  • Identity
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Package Design
  • Illustration
  • Branding
  • Identity
  • Illustration
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Guidelines
  • Brand Identity
  • Illustration
  • Graphic Design
  • Direction
  • Brand Architecture
  • Positioning
  • Naming
  • Identity
  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
WHAT WE DID
  • Direction
  • E-Commerce
  • Web Design
  • Experience
  • Identity
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  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
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  • Web Design & Development
  • Direction
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  • Graphic Design
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Digital Design
  • Identity
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Art Direction
  • Lead Design
  • Brand Guidelines
  • Web Design
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
  • Brand Refresh
  • Identity
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Package Design
  • Illustration
  • Branding
  • Identity
  • Illustration
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Guidelines
  • Brand Identity
  • Illustration
  • Graphic Design
  • Direction
  • Brand Architecture
  • Positioning
  • Naming
  • Identity
  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
WHAT WE DID
  • Direction
  • E-Commerce
  • Web Design
  • Experience
  • Identity
  • Messaging
  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
  • 2D Motion
  • Direction
  • Positioning
  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Digital Design
  • Identity
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Art Direction
  • Lead Design
  • Brand Guidelines
  • Web Design
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
  • Brand Refresh
  • Identity
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Package Design
  • Illustration
  • Branding
  • Identity
  • Illustration
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Guidelines
  • Brand Identity
  • Illustration
  • Graphic Design
  • Direction
  • Brand Architecture
  • Positioning
  • Naming
  • Identity
  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
WHAT WE DID
  • Direction
  • E-Commerce
  • Web Design
  • Experience
  • Identity
  • Messaging
  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
  • 2D Motion
  • Direction
  • Positioning
  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Digital Design
  • Identity
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Art Direction
  • Lead Design
  • Brand Guidelines
  • Web Design
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
  • Brand Refresh
  • Identity
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Package Design
  • Illustration
  • Branding
  • Identity
  • Illustration
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Guidelines
  • Brand Identity
  • Illustration
  • Graphic Design
  • Direction
  • Brand Architecture
  • Positioning
  • Naming
  • Identity
  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
What We DID
  • Direction
  • Lead Design
  • Brand Identity
  • Package Design
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Art Direction
  • Lead Design
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
  • Brand Refresh
  • Logo Design
  • Direction
  • Lead Design
  • Identity
  • Package Design
  • Illustration
  • Merch & Apparel Design
  • Art Direction
  • Lead Design
  • Brand Identity
  • Brand Guidelines
  • Illustration
  • Art Direction
  • Lead Design
  • Brand Identity
  • Illustration
  • Campaign
  • Illustration
What We DID
  • Direction
  • Lead Design
  • Brand Identity
  • Package Design
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Art Direction
  • Lead Design
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
  • Brand Refresh
  • Identity
  • Logo Design
  • Direction
  • Lead Design
  • Identity
  • Package Design
  • Illustration
  • Merch & Apparel Design
  • Art Direction
  • Lead Design
  • Brand Identity
  • Brand Guidelines
  • Illustration
  • Art Direction
  • Lead Design
  • Brand Identity
  • Illustration
  • Campaign
  • Illustration
What We DID
  • Direction
  • Lead Design
  • Brand Identity
  • Package Design
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Art Direction
  • Lead Design
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
  • Brand Refresh
  • Identity
  • Logo Design
  • Direction
  • Lead Design
  • Identity
  • Package Design
  • Illustration
  • Merch & Apparel Design
  • Art Direction
  • Lead Design
  • Brand Identity
  • Brand Guidelines
  • Illustration
  • Art Direction
  • Lead Design
  • Brand Identity
  • Illustration
  • Campaign
  • Illustration
Agency
  1. BOLD LIP
Agency
  1. BOLD LIP
Agency
  1. BOLD LIP
Agency
  1. BOLD LIP
Agency
  1. BOLD LIP
Agency
  1. BOLD LIP
Agency
  1. BOLD LIP
Agency
  1. BOLD LIP
A pink smartphone showcasing a cannabis illustration on a BOLD LIPs bullseye background, with a screen displaying dream rotation partner choices.
Floating cannabis consumption methods in clouds, with text to support their marketing campaign: How Our Team Does Weed.
Pink tube with sticks and label, showcasing Benny Bluntos cannabis packaging and pre-rolls on a vibrant lime green and yellow backdrop.
Diverse illustrations/icons for the BOLD LIP 420 campaign, showcasing various consumption formats in a vibrant and engaging manner.
Indulge in relaxation with Sweet Justice cannabis beverage, accompanied by white vape cartridges, creating a delightful and soothing experience.
Engaging Instagram story on a yellow background: Ace Valley cartridge on a mobile device, prompting users with a pop-up question - "What's your go-to cartridge?"
Visual delight: Solei dry cannabis in orange container, framed by a pink backdrop, flanked by white cannabis leaves on both sides.
Vivid illustration: Bold lips speak to a brighter power, holding the sunset within, exhaling clouds and smoke, tongue forming a heart.
Eye-catching illustrative scene: Ace Valley's Moonwave cannabis beverage encircled by Northhound cannabis cartridges, set against a vibrant pink bullseye backdrop.
Engage on social media: Ask if they enjoy a morning wake and bake. Illustration with a cellphone, featuring dry cannabis packaging for added appeal.
Captivating scene: A martini glass with cannabis beverage, adorned by a martini stick carrying edible gummies. Accompanied by Ace Valley's Blood Orange cannabis beverage.
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