Artizen Craft Beverage Co. in Perth, Ontario, is a popular microbrewery known for its unique drinks. As an independent business, they make kombucha using locally sourced, high-quality ingredients, aiming to build a community through health-conscious, small-batch beverage choices for everyone.
Artizen Craft Co. saw the need for a sub-brand to clear up consumer confusion. They asked us to revamp packaging, positioning, and naming, aiming to improve the brand experience, attract a wider audience, seize missed opportunities, and strengthen customer connections. The main challenge was ensuring that the sub-branding prevented confusion between their iced tea and kombucha products.
Using our design skills and market insights, we created vibrant labels that connect with Artizen Craft Co.'s customers. Inclusive illustrations were added to enhance their brand identity, offering a lively and personable experience. Our aim was to provide the packaging with a fresh and appealing look that complements the quality of the ingredients inside.
Our designs make people feel part of the Artizen community, drawing in new customers. The updated packaging has allowed them to be available in more restaurants and stores, helping them become the preferred choice for those wanting a refreshing, health-conscious drink.