Artizen Iced Tea

2023
Package Design + Brand Identity

Artizen Craft Beverage Co., formerly Artizen Kombucha, is a well-known microbrewery in Perth, Ontario. They create unique iced tea beverages using locally sourced, high-quality ingredients, building community through small-batch production.

Challenge

Artizen Craft Beverage Co. sought to enhance its iced tea line with a chic design showcasing local ingredients. With plans to expand through two new flavors, they aimed for a successful launch and sought our assistance in creating eye-catching packaging. The goal was to strike a balance between vibrant colors and a serene, zen-art ambiance.

Solution

We designed lively labels with a handcrafted and zen aesthetic, featuring vibrant illustrations of local farmers' hands to symbolize diversity. These labels reflect inclusivity, aligning with Artizen Craft Beverage Co.'s dedication to local growers and the community. The dynamic design boosts shelf visibility and attracts customers who prioritize supporting local communities.

Results

With fresh labels, Artizen Iced Tea is flourishing across Southern Ontario. The beverage lineup has expanded into new markets, contributing to their overall revenue growth.

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  • Identity
  • Direction
  • Apparel & Merch Design
  • Brand Refresh
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  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Package Design
  • Illustration
  • Branding
  • Identity
  • Illustration
  • Direction
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  • Package Design
  • Brand Identity
  • Positioning
  • Naming
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  • Messaging
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  • Positioning
  • Naming
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  • Messaging
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  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
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  • Direction
  • E-Commerce
  • Web Design
  • Experience
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  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
  • 2D Motion
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  • Positioning
  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
  • Direction
  • Brand Refresh
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  • Illustration
  • Direction
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  • Brand Refresh
  • Illustration
  • Direction
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  • Direction
  • Merch & Apparel Design
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  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
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  • Illustration
  • Direction
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  • Identity
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  • Positioning
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  • Direction
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  • Illustration
  • Social Media
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  • E-Commerce
  • Web Design
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  • Brand Messaging
  • Brand Refresh
  • Graphic Design
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  • E-Commerce
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  • Web Design & Development
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
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  • Environmental
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  • Direction
  • Merch & Apparel Design
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  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
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  • Illustration
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  • Identity
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  • Direction
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  • Illustration
  • Social Media
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  • E-Commerce
  • Web Design
  • Experience
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  • Web Development
  • Direction
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  • Brand Refresh
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  • 2D Motion
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  • E-Commerce
  • Identity
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  • Package Design
  • Web Design & Development
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  • Brand Refresh
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  • Illustration
  • Direction
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  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
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  • Environmental
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  • Direction
  • Merch & Apparel Design
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  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
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  • Naming
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  • Labels
  • Direction
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  • Social Media
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  • Direction
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  • Web Design
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  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
  • 2D Motion
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  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
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  • Direction
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  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
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  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
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  • Illustration
  • Direction
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  • Package Design
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  • Identity
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  • Labels
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  • Illustration
  • Social Media
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  • Direction
  • E-Commerce
  • Web Design
  • Experience
  • Identity
  • Messaging
  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
  • 2D Motion
  • Direction
  • Positioning
  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
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  • Brand Refresh
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  • Illustration
  • Direction
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  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
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  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
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  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
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  • Identity
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Package Design
  • Illustration
  • Branding
  • Identity
  • Illustration
  • Direction
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  • Positioning
  • Naming
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  • Messaging
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  • Positioning
  • Naming
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  • Direction
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  • Naming
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  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
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  • Direction
  • E-Commerce
  • Web Design
  • Experience
  • Identity
  • Messaging
  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
  • 2D Motion
  • Direction
  • Positioning
  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
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  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
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  • Direction
  • Merch & Apparel Design
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  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
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  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
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  • Illustration
  • Direction
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  • Package Design
  • Illustration
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  • Identity
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  • Direction
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  • Positioning
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  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Guidelines
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  • Illustration
  • Graphic Design
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  • Naming
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  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
Services & Deliverables
  • Direction
  • E-Commerce
  • Web Design
  • Experience
  • Identity
  • Messaging
  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
  • 2D Motion
  • Direction
  • Positioning
  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Digital Design
  • Identity
  • Direction
  • Merch & Apparel Design
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  • Identity
  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
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  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
  • Brand Refresh
  • Identity
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Package Design
  • Illustration
  • Branding
  • Identity
  • Illustration
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  • Positioning
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  • Messaging
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  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Guidelines
  • Brand Identity
  • Illustration
  • Graphic Design
  • Direction
  • Brand Architecture
  • Positioning
  • Naming
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  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
Services & Deliverables
  • Direction
  • E-Commerce
  • Web Design
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  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
  • 2D Motion
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  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Digital Design
  • Identity
  • Direction
  • Merch & Apparel Design
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  • Identity
  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
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  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
  • Brand Refresh
  • Identity
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Package Design
  • Illustration
  • Branding
  • Identity
  • Illustration
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Guidelines
  • Brand Identity
  • Illustration
  • Graphic Design
  • Direction
  • Brand Architecture
  • Positioning
  • Naming
  • Identity
  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
WHAT WE DID
  • Direction
  • E-Commerce
  • Web Design
  • Experience
  • Identity
  • Messaging
  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
  • 2D Motion
  • Direction
  • Positioning
  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Digital Design
  • Identity
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Art Direction
  • Lead Design
  • Brand Guidelines
  • Web Design
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
  • Brand Refresh
  • Identity
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Package Design
  • Illustration
  • Branding
  • Identity
  • Illustration
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Guidelines
  • Brand Identity
  • Illustration
  • Graphic Design
  • Direction
  • Brand Architecture
  • Positioning
  • Naming
  • Identity
  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
WHAT WE DID
  • Direction
  • E-Commerce
  • Web Design
  • Experience
  • Identity
  • Messaging
  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
  • 2D Motion
  • Direction
  • Positioning
  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Digital Design
  • Identity
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Art Direction
  • Lead Design
  • Brand Guidelines
  • Web Design
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
  • Brand Refresh
  • Identity
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Package Design
  • Illustration
  • Branding
  • Identity
  • Illustration
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Guidelines
  • Brand Identity
  • Illustration
  • Graphic Design
  • Direction
  • Brand Architecture
  • Positioning
  • Naming
  • Identity
  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
WHAT WE DID
  • Direction
  • E-Commerce
  • Web Design
  • Experience
  • Identity
  • Messaging
  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
  • 2D Motion
  • Direction
  • Positioning
  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Digital Design
  • Identity
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Art Direction
  • Lead Design
  • Brand Guidelines
  • Web Design
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
  • Brand Refresh
  • Identity
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Package Design
  • Illustration
  • Branding
  • Identity
  • Illustration
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Guidelines
  • Brand Identity
  • Illustration
  • Graphic Design
  • Direction
  • Brand Architecture
  • Positioning
  • Naming
  • Identity
  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
WHAT WE DID
  • Direction
  • E-Commerce
  • Web Design
  • Experience
  • Identity
  • Messaging
  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
  • 2D Motion
  • Direction
  • Positioning
  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Digital Design
  • Identity
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Art Direction
  • Lead Design
  • Brand Guidelines
  • Web Design
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Identity
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WHAT WE DID
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What We DID
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What We DID
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  • Brand Guidelines
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  • Art Direction
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Agency
Agency
Agency
Agency
Agency
Agency
Agency
Agency
Angled photograph of Artizen Iced Teas new Mate Mint iced tea on an illustrative leaf background. Image shows off the new label designs created at Hovski
User Image showcasing the different colour combinations for the new iced tea lineup for Artizen Iced Tea. Colours focus on being WCAG 2.0 AAA accessible for all consumers.
User Custom Artizen iced tea beverage label that's compliant with Health Canada regulations and were printed and are out in the market today.
Refreshing scene: Plastic cup with Artizen Iced Tea label, ice splashing into a glass on hot pavement, capturing the essence of a summer day.
Nutritional labels created for Artizen Iced Tea labels created at Hovski Studio. Stubby bottle sitting on an a leafy illustration created for their Mate Mint beverage lineup.
Custom typography treatment for Artizen Craft Beverage Co's flavoured iced tea "Raspberry Hibiscus"
Label showcase: Artizen Craft Beverage Co's Raspberry Hibiscus iced tea, featuring the new labels in both litre and 350ml sizes for a refreshing visual.
360° view: Full visual representation of Artizen Iced Tea's new Raspberry Hibiscus beverage labels, providing a comprehensive and engaging display.
Illustration for Artizen's Raspberry Hibiscus Iced Tea: Embracing hands, red hibiscus, raspberries, and green tea leaves on a vivid purple background.
Summer joy: Two health-conscious young ladies savoring iced tea outdoors, playing bean bags, embodying a vibrant and active lifestyle in the warm weather.
Custom typography treatment for Artizen Craft Beverage Co's flavoured iced tea "Mate Mint"
Label showcase: Artizen Craft Beverage Co's Mate Mint iced tea, featuring the new labels in both litre and 350ml sizes for a refreshing visual.
Label showcase: Artizen Craft Beverage Co's Mate Mint iced tea, featuring the new labels in both litre and 350ml sizes for a refreshing visual.
Artful label: Mate Mint illustration features hands holding a mate gourd with mint leaves, emphasizing the green mate cup using vibrant yellow and green hues.
Employee joy: A happy team member dons an Artizen Iced Tea branded white t-shirt with a red logomark. On the right, a refreshing view of someone enjoying fresh kombucha from above.
Chic cafe setting: An industrial-cool interior invites patrons to enjoy Artizen Iced Tea, creating a stylish and welcoming atmosphere.
Distinctive touch: Custom typography treatment for Artizen Craft Beverage Co's Black Tea and Lemon flavoured iced tea, adding a unique and appealing style.
Label showcase: Artizen Craft Beverage Co's Black Tea and Lemon iced tea, featuring the new labels in both litre and 350ml sizes for a refreshing visual.
Label showcase: Artizen Craft Beverage Co's Black Tea and Lemon iced tea, featuring the new labels in both litre and 350ml sizes for a refreshing visual.
360° view: Full visual representation of Artizen Iced Tea's new Black Tea and Lemon beverage labels, providing a comprehensive and engaging display.
Illustration: Fresh-picked lemons against a light blue sky. Diverse hands embracing a half-cut lemon, symbolizing the unity of growers and freshness.
Summer joy: A carefree consumer strums a ukulele, living healthy and free. To the right, fresh-picked lemons from a tree complete the vibrant scene.
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Artizen Craft Beverage Co.