Artizen Craft Beverage Co.
2023
Brand Identity + Naming
Artizen Craft Beverage Co. in Perth, Ontario, is a well-loved microbrewery recognized for its diverse and unique drink selection. They use high-quality locally sourced ingredients to create beverages, fostering a community through wholesome, small-batch choices suitable for all.
Challenge
Artizen Craft Beverage Co. sought to expand but faced branding constraints. To thrive in the health-conscious market, they needed a new, universally resonant look and name for all their drinks. Recognizing this challenge, they asked for our help in naming, revamping their identity, and introducing sub-brands for exploring new beverage options without limitations.
Solution
By rebranding to Artizen Craft Beverage Co. from Artizen Kombucha, they can offer a wider range of beverages, making choices clearer for everyday consumers. Transitioning from a farmers market style to lively illustrations has helped them expand into more stores and restaurants. We created a brand aesthetic that radiates positivity and inclusivity, appealing to health-conscious consumers.
Results
After the transition, customers now have a clearer understanding of beverage types due to improved naming and sub-branding. Artizen Craft Beverage Co. has expanded its product line into new markets and gained traction in stores and restaurants, receiving a lot of love on social media.
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What We DID
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Agency
Agency
Agency
Agency
Agency
Agency
Agency
Agency
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