Saunders Farm, a renowned family owned award-winning destination, draws millions of visitors annually. Individuals of all ages visit to partake in a diverse array of attractions, creating lasting memories to pass down to future generations.
Saunders Farm faces challenges from visitors' about attractions and seasonal attractions on-site directions. To boost brand recognition and momentum, they sought solutions to enhance the overall visitor experience. They acknowledged the importance of better branding and way finding to become the ultimate family destination.
We created a cohesive brand system for Saunders Farm, simplifying colours and fonts. We strategically designed icons and clear way finding signage to improve the overall visitor experience. We also set up merchandise guidelines for future illustrations, ensuring a unified look.
Merchandise arrived, creating excitement among customers and staff. Sales soared, with a huge increase in generated sales. There was also a huge boost in staff morale. Introducing the new signage became a focal point for family photos. A new way finding system is coming, so soon customers will have a better experience finding all the fun little destinations across their property.