Freestone Fly Fishing is an independently owned subscription box company based on the West Coast, catering to fly fishing enthusiasts around the globe.
Freestone Fly Fishing Co. tackled a big hurdle: fly fishing can be overwhelming for beginners. Choosing gear and staying on top of trends without guidance can be daunting. They wanted us to make a fun and engaging subscription box design that would entice users of all genders to simplify this problem for them.
Freestone's new West Coast subscription box made it easy for customers to start fly fishing. Gritty custom illustrations boost the brand's look, making it more approachable to all genders and the top choice for beginners. Our illustrations went beyond subscription boxes, extending to other merchandise and badges.
Compared to its initial size, their social media has grown by 300%. As a result, they've built a huge following and consistently leverage our brand assets to get new customers. Many of these illustrations are still being featured on their merchandise and website today.