Sororal is a unique and beautiful independent travel company that offers travelling experiences created by women for women in support of women-led businesses and non-profit organizations worldwide.
Sororal tasked us with creating a distinctive brand identity for female travellers, empowering them, supporting female-led businesses and non-profits worldwide, and aligning authentically with their values. Addressing the struggle women face in finding travel options for meaningful experiences, Sororal pioneered a unique brand that didn't exist in the market, filling a crucial gap.
Our team developed a seamless brand aesthetic that spans across social media, their website, and more—immersing users in Sororal's world. In addition to art direction, we created custom icons, built a comprehensive brand guideline, developed a timeless logo, and offered support in their web build.
With our brand elements, Sororal has taken off. They've created attractive social feeds with clear guidelines and assets, attracting more women to join their adventures while exploring new places. Travel has become more appealing within a safe and supportive environment, connecting like-minded women for amazing adventures.