Hi. Society

2020
Cannabis Illustration

Hi.Society is a prominent education platform for Canadian budtenders, offering modules that help them provide consumers with safe, consistent product recommendations.

Challenge

Education in the cannabis industry was insufficient, leaving bud-tenders without the necessary knowledge to offer consumers safe and consistent product recommendations. Hi.Society required illustrations to equip bud-tenders with the right resources and guidance, helping them understand complex concepts and communicate effectively with customers.

Solution

Our illustrations empowered bud-tenders with the knowledge needed for safe product recommendations. As one of two illustrators on this brand, we used our expertise to create visually appealing assets that simplify complex concepts in a fun and engaging way.

Results

Hi.Society's educational platform and visually captivating illustrations, gave bud-tenders the tools to confidently navigate the world of cannabis while providing customers with reliable and trustworthy guidance.

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  • Illustration
  • Branding
  • Identity
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  • Package Design
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  • Messaging
  • Direction
  • Brand Architecture
  • Package Design
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  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Guidelines
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  • Illustration
  • Graphic Design
  • Direction
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  • Positioning
  • Naming
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  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
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  • Direction
  • E-Commerce
  • Web Design
  • Experience
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  • Brand Messaging
  • Brand Refresh
  • Graphic Design
  • 2D Motion
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  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
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  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
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  • Environmental
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  • Direction
  • Merch & Apparel Design
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  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
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  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
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  • Illustration
  • Direction
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  • Identity
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  • Illustration
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  • Labels
  • Direction
  • Social Campaign
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  • Illustration
  • Social Media
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  • Direction
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  • Graphic Design
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  • E-Commerce
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  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
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  • Direction
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  • Environmental
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  • Direction
  • Merch & Apparel Design
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  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
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  • Illustration
  • Direction
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  • Identity
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  • Direction
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  • Identity
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  • Social Media
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  • E-Commerce
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  • Web Development
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  • Brand Refresh
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  • E-Commerce
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  • Web Design & Development
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  • Brand Refresh
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  • Illustration
  • Direction
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  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
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  • Environmental
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  • Direction
  • Merch & Apparel Design
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  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
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  • Illustration
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  • Naming
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  • Labels
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  • Social Campaign
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  • Brand Messaging
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  • Graphic Design
  • Illustration
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  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
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  • Direction
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  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
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  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
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  • Brand Identity
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  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
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  • Direction
  • Apparel & Merch Design
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  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Package Design
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  • Identity
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  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
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  • Illustration
  • Social Media
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  • Direction
  • E-Commerce
  • Web Design
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  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
  • 2D Motion
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  • E-Commerce
  • Identity
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  • Package Design
  • Web Design & Development
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
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  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
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  • Identity
  • Direction
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  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
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  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
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  • Identity
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Package Design
  • Illustration
  • Branding
  • Identity
  • Illustration
  • Direction
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  • Positioning
  • Naming
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  • Messaging
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  • Package Design
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  • Positioning
  • Naming
  • Illustration
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  • Direction
  • Brand Guidelines
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  • Illustration
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  • Naming
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  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
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  • Direction
  • E-Commerce
  • Web Design
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  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
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  • E-Commerce
  • Identity
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  • Package Design
  • Web Design & Development
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Digital Design
  • Identity
  • Direction
  • Merch & Apparel Design
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  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
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  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
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  • Illustration
  • Direction
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  • Brand Refresh
  • Package Design
  • Illustration
  • Branding
  • Identity
  • Illustration
  • Direction
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  • Positioning
  • Naming
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  • Positioning
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  • Illustration
  • Messaging
  • Direction
  • Brand Guidelines
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  • Illustration
  • Graphic Design
  • Direction
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  • Naming
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  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
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  • Direction
  • E-Commerce
  • Web Design
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  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
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  • Positioning
  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Digital Design
  • Identity
  • Direction
  • Merch & Apparel Design
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  • Identity
  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
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  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
  • Brand Refresh
  • Identity
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Package Design
  • Illustration
  • Branding
  • Identity
  • Illustration
  • Direction
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  • Positioning
  • Naming
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  • Messaging
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  • Package Design
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  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Guidelines
  • Brand Identity
  • Illustration
  • Graphic Design
  • Direction
  • Brand Architecture
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  • Naming
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  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
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  • Direction
  • E-Commerce
  • Web Design
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  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
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  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Digital Design
  • Identity
  • Direction
  • Merch & Apparel Design
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  • Identity
  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
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  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
  • Brand Refresh
  • Identity
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Package Design
  • Illustration
  • Branding
  • Identity
  • Illustration
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Guidelines
  • Brand Identity
  • Illustration
  • Graphic Design
  • Direction
  • Brand Architecture
  • Positioning
  • Naming
  • Identity
  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
WHAT WE DID
  • Direction
  • E-Commerce
  • Web Design
  • Experience
  • Identity
  • Messaging
  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
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  • Positioning
  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Digital Design
  • Identity
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Art Direction
  • Lead Design
  • Brand Guidelines
  • Web Design
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
  • Brand Refresh
  • Identity
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Package Design
  • Illustration
  • Branding
  • Identity
  • Illustration
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Guidelines
  • Brand Identity
  • Illustration
  • Graphic Design
  • Direction
  • Brand Architecture
  • Positioning
  • Naming
  • Identity
  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
WHAT WE DID
  • Direction
  • E-Commerce
  • Web Design
  • Experience
  • Identity
  • Messaging
  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
  • 2D Motion
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  • Positioning
  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Digital Design
  • Identity
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Art Direction
  • Lead Design
  • Brand Guidelines
  • Web Design
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
  • Brand Refresh
  • Identity
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Package Design
  • Illustration
  • Branding
  • Identity
  • Illustration
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Guidelines
  • Brand Identity
  • Illustration
  • Graphic Design
  • Direction
  • Brand Architecture
  • Positioning
  • Naming
  • Identity
  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
WHAT WE DID
  • Direction
  • E-Commerce
  • Web Design
  • Experience
  • Identity
  • Messaging
  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
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  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
  • Direction
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  • Graphic Design
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Digital Design
  • Identity
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Art Direction
  • Lead Design
  • Brand Guidelines
  • Web Design
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
  • Brand Refresh
  • Identity
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Package Design
  • Illustration
  • Branding
  • Identity
  • Illustration
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Guidelines
  • Brand Identity
  • Illustration
  • Graphic Design
  • Direction
  • Brand Architecture
  • Positioning
  • Naming
  • Identity
  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
WHAT WE DID
  • Direction
  • E-Commerce
  • Web Design
  • Experience
  • Identity
  • Messaging
  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
  • 2D Motion
  • Direction
  • Positioning
  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Digital Design
  • Identity
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Environmental
  • Illustration
  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Art Direction
  • Lead Design
  • Brand Guidelines
  • Web Design
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
  • Brand Refresh
  • Identity
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Package Design
  • Illustration
  • Branding
  • Identity
  • Illustration
  • Direction
  • Brand Architecture
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  • Brand Identity
  • Positioning
  • Naming
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  • Messaging
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  • Illustration
  • Messaging
  • Direction
  • Brand Guidelines
  • Brand Identity
  • Illustration
  • Graphic Design
  • Direction
  • Brand Architecture
  • Positioning
  • Naming
  • Identity
  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
WHAT WE DID
  • Direction
  • E-Commerce
  • Web Design
  • Experience
  • Identity
  • Messaging
  • Web Development
  • Direction
  • Brand Messaging
  • Brand Refresh
  • Graphic Design
  • 2D Motion
  • Direction
  • Positioning
  • E-Commerce
  • Identity
  • Illustration
  • Package Design
  • Web Design & Development
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Illustration
  • Direction
  • Brand Refresh
  • Brand Guidelines
  • Digital Design
  • Identity
  • Direction
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  • Identity
  • Environmental
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  • Direction
  • Merch & Apparel Design
  • Brand Architecture
  • Identity
  • Illustration
  • Direction
  • Package Design
  • Identity
  • Illustration
  • Merch & Apparel Design
  • Art Direction
  • Lead Design
  • Brand Guidelines
  • Web Design
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  • Illustration
  • Direction
  • Brand Identity
  • Naming
  • Print Collateral
  • Direction
  • Package Design
  • Brand Refresh
  • Identity
  • Direction
  • Apparel & Merch Design
  • Brand Refresh
  • Identity
  • Illustration
  • Direction
  • Brand Identity
  • Brand Refresh
  • Package Design
  • Illustration
  • Branding
  • Identity
  • Illustration
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Architecture
  • Package Design
  • Brand Identity
  • Positioning
  • Naming
  • Illustration
  • Messaging
  • Direction
  • Brand Guidelines
  • Brand Identity
  • Illustration
  • Graphic Design
  • Direction
  • Brand Architecture
  • Positioning
  • Naming
  • Identity
  • Messaging
  • Print Collateral
  • Labels
  • Direction
  • Social Campaign
  • Branding
  • Illustration
  • Social Media
What We DID
  • Direction
  • Lead Design
  • Brand Identity
  • Package Design
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Art Direction
  • Lead Design
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
  • Brand Refresh
  • Logo Design
  • Direction
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  • Identity
  • Package Design
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  • Art Direction
  • Lead Design
  • Brand Identity
  • Brand Guidelines
  • Illustration
  • Art Direction
  • Lead Design
  • Brand Identity
  • Illustration
  • Campaign
  • Illustration
What We DID
  • Direction
  • Lead Design
  • Brand Identity
  • Package Design
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Art Direction
  • Lead Design
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
  • Brand Refresh
  • Identity
  • Logo Design
  • Direction
  • Lead Design
  • Identity
  • Package Design
  • Illustration
  • Merch & Apparel Design
  • Art Direction
  • Lead Design
  • Brand Identity
  • Brand Guidelines
  • Illustration
  • Art Direction
  • Lead Design
  • Brand Identity
  • Illustration
  • Campaign
  • Illustration
What We DID
  • Direction
  • Lead Design
  • Brand Identity
  • Package Design
  • Illustration
  • Merch & Apparel Design
  • Direction
  • Brand Refresh
  • Graphic Design
  • Illustration
  • Art Direction
  • Lead Design
  • Brand Refresh
  • Brand Guidelines
  • Identity
  • Web Design
  • Brand Refresh
  • Identity
  • Logo Design
  • Direction
  • Lead Design
  • Identity
  • Package Design
  • Illustration
  • Merch & Apparel Design
  • Art Direction
  • Lead Design
  • Brand Identity
  • Brand Guidelines
  • Illustration
  • Art Direction
  • Lead Design
  • Brand Identity
  • Illustration
  • Campaign
  • Illustration
Agency
  1. Canopy Growth Corporation
Agency
  1. Canopy Growth Corporation
Agency
  1. Canopy Growth Corporation
Agency
  1. Canopy Growth Corporation
Agency
  1. Canopy Growth Corporation
Agency
  1. Canopy Growth Corporation
Agency
  1. Canopy Growth Corporation
Agency
  1. Canopy Growth Corporation
A smartphone displaying a cannabis leaf and another cannabis leaf. This image showcases Hi.Society brand assets on an Instagram 9-grid mockup using an Apple iPad.
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