Saunders Cider

Saunders Farm entered the cider business by acquiring Flying Canoe during the pandemic. The challenge was creating a new identity that captures Saunders Farm's relaxed atmosphere without excluding Flying Canoe fans. Expanding into stores and restaurants, including LCBO, demanded a cohesive brand with attractive designs. The goal was to incorporate a family-friendly structure, appealing to Flying Canoe die-hards while embracing Saunders Farm's essence.

Saunders Cider's solution is in its packaging. Each label tells a unique story while maintaining a family connection, ensuring a cohesive visual identity. Unlike competitors, we kept a consistent style across flavors. Retaining the original Flying Canoe name ensures a smooth transition to Saunders' new branding, preventing potential alienation.

In Ottawa's restaurants and bars, sales soared, and LCBO shelves quickly empty of cans. Merchandise designs are popular, and six new cider options have been developed since the initial label. Social media is buzzing with can pictures. In the past three years, they've added more bottling options and introduced their first 0% cider. Thanks to our collaboration, Saunders Farm is thriving and exploring new opportunities!